Paris 2024 Olympics art, digital advertising campaign
Every four years, the world comes together for an explosion of movement, culture, and ambition. For me, the road to each Olympics is also a training ground—not for the body, but for the eye and the mind.
A Mosaic of Movements
In preparing for Paris 2024, I immersed myself in the rich tapestry of French art movements—Baroque, Rococo, Art Nouveau, and Art Deco. Each style, with its unique characteristics, found a parallel in the world of sports.
Baroque: Known for its grandeur and drama, it mirrors the intensity and power of weightlifting and boxing.
Rococo: Its ornate and playful nature aligns with the elegance and precision of rhythmic gymnastics.
Art Nouveau: Characterized by flowing lines and organic forms, it resonates with the fluidity of swimming and dance.
Art Deco: With its bold geometry and symmetry, it reflects the discipline and structure of track events and fencing.
This fusion of art and sport isn’t just aesthetic; it’s rooted in a shared pursuit of excellence and expression. As highlighted in the study Sport and Art: An Unexplored Connection, both domains serve as mediums of human expression, reflecting societal values and individual creativity.
The City as Muse
Paris, with its rich artistic heritage and vibrant street culture, serves as more than just a backdrop—it becomes an integral character in my narrative. Drawing parallels to my previous works, such as the vibrant murals for the USA House in Rio 2016 and the culturally infused designs for Pafos FC, I aim to capture the essence of each locale.
In Paris 2024, this approach manifests through the incorporation of local architectural elements, textiles, and urban textures. The city’s heartbeat pulses through each mosaic, grounding the global spectacle of the Olympics in the unique rhythm of Parisian life.
Sport as Cultural Expression
Beyond aesthetics, my work delves into the deeper cultural significance of sports. As discussed in Sport, Marketing, and Consumer Culture, sports serve as a mirror to society, reflecting and shaping consumer behaviors and cultural norms.  My mosaics, therefore, are not just visual treats but commentaries on the role of sports in contemporary culture.
Moreover, the concept of “Einfuhlung” or empathy, as explored in “Sport and Art: An Unexplored Connection,” underscores the emotional resonance of my art. By capturing the intensity and passion of athletes, I invite viewers to connect on a visceral level, bridging the gap between observer and participant.
A photomosaic artwork by Charis Tsevis, showcasing a skateboard composed of detailed tiles that form a complex and artistic composition. This unique digital mosaic reflects a deep academic study of visual elements, resulting in a very detailed and captivating piece.
Digital mosaic artwork depicting a skateboarder, crafted with a deep study of textures and patterns. Each tile is a unique piece, blending art history and modern design to create a complex fluid photocollage.
The artworks​​​​​​​:
Skateboarding: Defying Gravity in the Olympic Arena
Skateboarding was one of four new sports added to the Olympic program for 2020. It's a thrilling Olympic sport that combines athleticism, creativity, and a daring spirit. It's a dynamic and visually captivating discipline that showcases impressive tricks and gravity-defying stunts. Skateboarders effortlessly glide through concrete landscapes, performing jaw-dropping flips, spins, and grinds with precision and style. From the powerful ollies to the graceful aerial maneuvers, skateboarding is a thrilling fusion of sport and art. It celebrates individuality and self-expression, pushing the boundaries of what is possible on a skateboard. With its rebellious roots and urban aesthetics, skateboarding has become a global phenomenon, captivating audiences and inspiring a new generation of athletes.
Photomosaic by Charis Tsevis, featuring a volleyball as its subject. The artwork is a unique digital mosaic composed of numerous detailed tiles, showcasing a deep study of visual elements and artistic techniques.
A digital mosaic artwork of a handball, intricately designed with a rich tapestry of patterns and textures.
Handball: Athleticism, Teamwork, and Victory
Handball, a thrilling Olympic sport, combines athleticism, teamwork, and strategic play. Played with speed and intensity, handball athletes showcase their agility, strength, and coordination as they dribble, pass, and shoot the ball towards the goal. The sport demands quick thinking, communication, and precise execution, creating an exhilarating spectacle for both players and spectators. With its fast-paced nature and dynamic gameplay, handball embodies the spirit of competition and camaraderie, uniting athletes from around the world in the pursuit of victory.
A digital mosaic artwork by Charis Tsevis, depicting two athletes in motion. The piece uses a complex arrangement of tiles to convey the energy and identity of the runners.
Digital mosaic art of two runners, showcasing dynamic movement and cultural symbolism through intricate patterns.
Running: The Unstoppable Journey
Running, an iconic Olympic sport, embodies the essence of human endurance, speed, and determination. Whether it's sprinting on the track or conquering long distances, running showcases athletes' remarkable physical capabilities and mental fortitude. Runners push their limits with each stride, fueling their passion and chasing personal bests. The sport transcends cultural and geographical boundaries, uniting athletes worldwide to pursue victory. Running in the Olympics showcases athletic prowess and celebrates the indomitable spirit of human achievement, inspiring millions with its raw power and unwavering dedication.
A digital mosaic artwork by Charis Tsevis, depicting an equestrian jumping horse. The piece combines intricate patterns and textures to convey movement and elegance.

Digital mosaic art of an equestrian scene, capturing the grace and motion of a horse and rider.

Equestrian: The Enchanting Harmony
Equestrian, a captivating Olympic sport, brings together the harmonious partnership between horse and rider. The elegance, precision, and grace displayed in equestrian events exemplify the deep bond and mutual trust developed through years of training and dedication. Athletes navigate through intricate routines, showcasing their horsemanship skills, as they navigate jumps, maneuvers, and intricate patterns with remarkable finesse. Equestrian sports pay homage to the historical roots of horsemanship while embracing the spirit of competition and athletic excellence. It is a sport that captivates both riders and spectators, blending athleticism, artistry, and the timeless connection between humans and horses.
A digital mosaic artwork by Charis Tsevis, showcasing a rhythmic gymnast. The piece integrates thousands of detailed tiles rooted in Parisian art movements, reflecting a seamless fusion of athleticism and artistic expression
Digital mosaic art depicting a rhythmic gymnast, blending the elegance of movement with intricate patterns inspired by French Art Nouveau and Rococo traditions.
Rhythmic Gymnastics: Grace in Motion
With its grace and precision, rhythmic gymnastics has long captivated audiences as one of the most enchanting Olympic moments. This elegant sport seamlessly blends the disciplines of dance, gymnastics, and artistic expression into a breathtaking display of skill and creativity. Athletes gracefully move and twirl through the air, their bodies becoming an extension of the music as they manipulate apparatuses such as ribbons, hoops, balls, clubs, and ropes with seemingly effortless finesse. Every movement is executed with remarkable control and precision, requiring immense strength, flexibility, and coordination. The athletes' routines are not only a showcase of their physical prowess but also an expression of their unique artistry and emotional depth. The elaborate costumes and carefully chosen music further enhance the captivating performances, creating an immersive experience that leaves spectators in awe. Rhythmic gymnastics exemplifies the harmonious marriage of athleticism and artistry, making it a true feast for the senses and a celebration of the human spirit.
Karate
Karate: Unleashing the Spirit
Karate, a thrilling Olympic sport, combines martial arts techniques, discipline, and a deep-rooted tradition. Originating in Okinawa, Japan, it has gained worldwide recognition for its dynamic strikes, precise movements, and emphasis on mental focus. Karate athletes showcase their expertise through powerful punches, swift kicks, and intricate defensive maneuvers, captivating spectators with their speed and agility. The sport embodies a perfect balance of physical strength and mental fortitude, highlighting the values of respect, honor, and self-control. As an Olympic discipline, Karate represents the unity of mind, body, and spirit in a display of skill, intensity, and profound cultural heritage.
Some details:
Each mosaic tile represents a detail derived from French Baroque paintings and Rococo architecture to royal carriage decorations. As well as fine details of French embroidery and Art Deco bas-reliefs, seamlessly combined with modern Parisian photographs and street fragments. These elements blend harmoniously through flowing Art Nouveau lines and organic forms.
detail from a digital mosaic inspired by French artistic movements and the Paris 2024 Olympics.
Detail from a digital mosaic artwork for sports, using dozens of images, crafted by an award-winning mosaic artist, blending cultural depth and modern design.
Detail from a digital mosaic applying variable-size mosaic portrait techniques to create a dynamic visual rhythm , rooted in artistic traditions and technology.
Detail from a mosaic inspired by gestalt psychology in modern art , exploring perception and storytelling through intricate patterns from the French rich cultural history.
Detail from a photo-based mosaic with cultural symbolism , reflecting the artist’s approach to visual anthropology and cross-cultural impact
Detail from a contemporary mosaic art piece that merges classical influences with AI-inspired mosaic techniques , creating a unique visual language
Detail from a complex digital portrait created using thousands of images , showcasing digital portraiture at its finest
Detail from a mosaic sport design for an international exhibition , representing the artist's ability to connect global audiences through visuals
Detail from a mosaic influenced by French Baroque and Rococo styles , enhanced with AI in the service of artistic storytelling
Detail from a large-format mosaic inspired by Parisian art movements , designed using editorial illustration principles and symbolic elements
Detail from a branded art installation by Charis Tsevis , combining human-centered design with creative storytelling through faces and form
Detail from a digital mosaic artwork that merges classical and digital art traditions, showcasing intricate patterns and textures inspired by French artistic movements.
Close-up of a mosaic piece highlighting the artist's use of AI-inspired techniques to create a seamless blend of cultural symbolism and modern design.
Thank you for exploring the Paris 2024 project with us. Your interest and support are truly appreciated. Together, we celebrate the fusion of art, history, and the Olympic Games, inspiring a world united by the Olympic spirit.
You can see some more Olympics related works of mine:

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