Between Courts and Coordinates

advertising campaign for Lega Basket, dynamic curved shapes blended in a neo-futuristic, colorful poster.

Lega Basket
For nearly a decade, my art college best friend, Paolo Guidobono, and I, through his Foolbite agency, have had the honor of creating advertising campaigns for Lega Basket.

Today, Greece faces Italy in Limassol. For me, it’s more than just a game. It brings together place, form, and movement. I’m Greek, studied design in Milan, and now live and create in Paphos. These three places shape my perspective.
I see the game in terms of structure. What draws me in isn’t the spectacle, but the geometry, spacing, movement, and timing. I try to capture that in my mosaics. You can spot it in my piece of Giannis, in my Italian league artworks, and in my abstract takes on NBA rituals and identities.
A digital mosaic artwork of basketball player Giannis Antetokounmpo, composed of Greek culture fragments, commemorating his performance at the 2024 Paris Olympics

"Thank you, Giannis," Olympic Games 2024 Paris

There’s even science in the structure. Research indicates that patterns of team movement and spacing, rather than individual skill alone, are crucial to success. One study that tracked women’s basketball teams codified play types from motion data, revealing that the most effective teams operate as dynamic networks, not just collections of individuals (QUT research detailed in PLOS One).
That’s exactly how I build my mosaics: not tile by isolated tile, but as visual networks of movement and pattern.
A large-scale digital mosaic portrait of Greek basketball legend Vassilis Spanoulis, made from thousands of pixelated memories representing key moments from his championship-winning career
Vassilis Spanoulis: The Legend 7
Digital mosaic portrait, 130 x 150 cm - thousands of career memories tessellated into basketball immortality. Every pixel tells a story, every fragment holds a championship moment.
An abstract digital mosaic inspired by the Italian basketball league, using structured color blocks and flowing lines to represent player spacing, team coordination, and the rhythm of gameplay.
A vibrant, geometrically stylized poster for the "PosteMobile Final Eight 2018" basketball tournament in Florence, Italy, featuring two wheelchair basketball players in dynamic action. The artwork uses bold, angular shapes and a rich green color palette to depict one player shooting while the other defends, with a large abstract basketball logo in the background. Text at the bottom reads: "Dal 15 al 18 Febbraio – Firenze, PosteMobile Final Eight 2018, Basket and More, Basket di Inclusione," highlighting the event's focus on inclusion and community.
When I watch the court in Limassol on Thursday, I won’t just see athletes; I'll see a community. I’ll notice the paths they take, the spaces they occupy, and how they interact with one another. I’ll see the logic of the game, almost like a mosaic. Not looking back, just focusing on structure and movement.
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