Up Greek Tourism
A crowdfunded grassroots project to support Greek tourism
So what are we going to do about it? Are we going to give up? Are we going to leave? Or are we simply going to play a blame game about bad politicians or irresponsible citizens?
Of course we're not going to do any of the above!
The billboards
The main objective of the ‘UP Greek Tourism’ campaign is to promote Greek tourism abroad through an outdoor advertising campaign as well as through word of mouth created by traditional and social media.Outdoor advertising has been chosen because it could create the right buzz. People can be photographed in front of the billboards and share the idea with other supporters.These are the six mosaics I have created for the billboards:
(You can click on the images to see a bigger and more detailed version)
The windsurfer.
Santorini.
The Parthenon.
The typical chairs and tables in Cyclades.
A happy girl.
Greece: The mosaic of people.
We are off to Greece (The London Piccadilly Square mosaic)
We are off to Greece (The London Piccadilly Square mosaic)
The Animated billboards
These are the two animated videos we created for the full motion digital displays:
The Times Square billboard:
You can see photos from the actual billboard in Times Square.
The Piccadilly Circus billboard:
You can see photos from the actual billboard in Piccadilly Square London
The Washington DC billboard:
You can see photos from the actual billboard in Chinatown, Washington DC.
Photos from Guerrilla marketing:
You can see photos from activities of our members in American colleges.
The posters
These are the posters for the campaign.
The Windsurfer.
Various Applications:
Outdoor billboards.
Posters for the NYC subway.
Bus station posters.
Wallpapers for personal computers.
Wallpapers for iPads.
The Wallpapers:
For your Cinema Display. For your 4x3 display.
Santorini:
For your Cinema Display. For your 4x3 display.
Parthenon:
For your Cinema Display. For your 4x3 display.
For your iPad. For your iPhone. For your Facebook cover photo.
Chairs and Table:
For your Cinema Display. For your 4x3 display.
For your iPad. For your iPhone. For your Facebook cover photo.
Happy girl:
For your Cinema Display. For your 4x3 display.
Join us in Greece:
For your Cinema Display. For your 4x3 display.
The Credits:
Art direction and design: Charis Tsevis
Animation: Despo Potamou, Charis Tsevis
Music: Ted Reglis
Photography: Ricardo Miguel, Paul Cowan, Krisztina Farkas, C. Cheah, .shock
and hundreds of amateur Greek photographers.
Typeface: PF Libera Pro. Designed by Charis Tsevis. Distributed by Parachute Fonts.
Special thanks to Yorgos Kleivokiotis, Onic Palandjian, Stathis Haikalis and everyone at Up Greek Tourism.
Big thumbs up to all the Up Greek Tourism supporters!
Special thanks to Yorgos Kleivokiotis, Onic Palandjian, Stathis Haikalis and everyone at Up Greek Tourism.
Big thumbs up to all the Up Greek Tourism supporters!
See you in Greece!