Eurobank: Your Business is Your People

This mosaic series transforms buildings into portraits of working people, symbolizing the heart of Greek business. Created for an Ogilvy Greece campaign, the project features photorealistic mosaics of office buildings, hotels, and warehouses, each composed of over 300 individual photos. Designed to represent the diversity and authenticity of the Greek workforce, these artworks highlight the people behind small and medium-sized enterprises—the true foundation of any business.

A mosaic series that transforms buildings into vibrant portraits of working people.
I had the pleasure of collaborating with Ogilvy Greece on an advertising campaign for Eurobank, a division of Fairfax and one of Greece’s four major systemic banks. The goal of this campaign was to communicate Eurobank’s new group insurance products tailored for small and medium-sized Greek enterprises.
The creative team at Ogilvy envisioned a series of photorealistic mosaics, each portraying a building made up of the people who work within it. They selected three representative types of businesses: a medium-sized office building, a small hotel, and a manufacturing warehouse. These structures would symbolize the core of Greek business sectors, including services, tourism, and manufacturing. I was commissioned to bring this concept to life, with the freedom to infuse each piece with authenticity.
I began by creating a series of sketches and AI-based models for each building, aiming for an original, visually striking result. 
To capture the essence of these industries, I researched 50 of the most common professions and roles in Greece, reflecting the diversity of the workforce. This included Greeks and other ethnicities commonly represented in Greek workplaces, from Europeans to people of Middle Eastern and African descent.
Each mosaic is composed of over 300 individual photos. The most challenging aspect was ensuring that the portraits authentically represented the Greek workforce across different ages, classes, and backgrounds. Through this project, I aimed to create mosaics that are as inclusive as they are unique, capturing the true spirit of Greek enterprise.
Here are the three mosaics:
Photorealistic mosaic of an office building created from 300 portraits of employees. Business workforce in a mosaic illustration
The office building.
Digital mosaic of an island hotel, diverse employees in the tourism sector for Eurobank advertising campaign
A typical Greek hotel in Cyclades or elsewhere.
Mosaic artwork of a manufacturing warehouse, made by the people behind small businesses. Business illustration
A warehouse somewhere in Greece.
Here's the tvc and web advertising:
Some applications designed by Ogilvy Greece:
Eurobank campaign mosaic of office building made up of workforce portraits. Bank advertising illustration
Mosaic series of digital illustrations composed of millions of Greek workforce portraits for local bank advertising
Bank advertising illustration campaign in a mosaic style. Buildings made from photos of employees
Eurobank advertising mosaic portrays the small business workforce in Greece’s industries. Digital mosaic illustration
Take a closer look of the mosaics:
Detail of the digital mosaic office building made of portraits of diverse business employees
Detail of the digital photomosaic of the Greek office for Eurobank. Employee value in advertising illustration
Photo mosaic of a red track made of photos of workers in manufacturing. Workers illustration
Zoom in digital mosaic art made of hundreds of photos for Eurobank by Ogilvy Greece advertising
Detail of the hotel mosaic portrait is made of hundreds of photos of tourism sector employees. Business mosaic illustration
Building mosaic made of worker images for a local bank advertising campaign
Many many thanks to Peggy Antoniou, Antonis Roussos, Iakovos Anyfantakis, Eleni Lazana and everyone at Ogilvy Greece and Eurobank.
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