I had the pleasure of collaborating with Ogilvy Greece on an advertising campaign for Eurobank, a division of Fairfax and one of Greece’s four major systemic banks. The goal of this campaign was to communicate Eurobank’s new group insurance products tailored for small and medium-sized Greek enterprises.
The creative team at Ogilvy envisioned a series of photorealistic mosaics, each portraying a building made up of the people who work within it. They selected three representative types of businesses: a medium-sized office building, a small hotel, and a manufacturing warehouse. These structures would symbolize the core of Greek business sectors, including services, tourism, and manufacturing. I was commissioned to bring this concept to life, with the freedom to infuse each piece with authenticity.
I began by creating a series of sketches and AI-based models for each building, aiming for an original, visually striking result.
To capture the essence of these industries, I researched 50 of the most common professions and roles in Greece, reflecting the diversity of the workforce. This included Greeks and other ethnicities commonly represented in Greek workplaces, from Europeans to people of Middle Eastern and African descent.
Each mosaic is composed of over 300 individual photos. The most challenging aspect was ensuring that the portraits authentically represented the Greek workforce across different ages, classes, and backgrounds. Through this project, I aimed to create mosaics that are as inclusive as they are unique, capturing the true spirit of Greek enterprise.
Here are the three mosaics:
The office building.
A typical Greek hotel in Cyclades or elsewhere.
A warehouse somewhere in Greece.
Here's the tvc and web advertising:
Some applications designed by Ogilvy Greece:
Take a closer look of the mosaics:
Many many thanks to Peggy Antoniou, Antonis Roussos, Iakovos Anyfantakis, Eleni Lazana and everyone at Ogilvy Greece and Eurobank.