Crafting the Key Visual for a High Jewelry Collection
When Bulgari reached out to collaborate on the key visual for their Mediterranea collection, it was a thrilling opportunity. Bulgari is a legendary brand with deep Mediterranean roots. The founder, Sotirio Bulgari (Σωτήριος Βούλγαρης), hailed from Thesprotia, Greece—the same region my family comes from. As a designer who studied in Italy and now lives in Paphos, Cyprus, where I look out at the Mediterranean every day, the sea is part of my culture, identity, and inspiration.
The Mediterranea collection, however, wasn’t limited to the traditional Mediterranean borders. For Bulgari, this collection celebrated the spirit of the Mediterranean across three continents—bringing together elements from Greece, Spain, Tunisia, Egypt, Turkey, and Rome, but also drawing parallels with influences from the Far East. This project was about building bridges, finding connections, and celebrating the Mediterranean’s vast cultural landscape.
Bulgari’s jewelry is more than decoration; it’s art. I spent hours admiring the original designs, feeling privileged to work with pieces that radiate such craftsmanship and history. The creative journey was intense and rewarding. I explored multiple concepts—from animals and letters to waveforms and unique textures—but ultimately, nothing captured the essence of the Mediterranea better than the sun. This final symbol became the heart of the mosaic, crafted with meticulous detail over countless hours.
The artwork was then adapted by Bulgari’s talented design team for a range of applications, from invitations and books to immense banners, store interiors, and intricate window displays. I’ve had the pleasure of seeing my mosaic reimagined in kaleidoscopic forms and new compositions that beautifully honor the original piece.
This is my Mediterranea.
Grazie/Ευχαριστώ, Bvlgari!
Digital mosaic, Mediterranean sun for Bulgari high jewelry collection presentation visual illustration
Plan of use the key visual illustration for Bvlgari luxury shops
Sun mosaic art for Bvlgari collection, multicultured artwork
Bulgari Mediterranea mosaic art in a show in Venice
Background mural mosaic for Bulgari’s luxury collection
Venice luxury show for Bvlgari jewelry collection, mosaic mural
Obviously the final key visual hasn't been developed overnight. We worked more than 2 months withe the creative team in Rome to arrive at the right result. Here are just some of the early attempt.
Digital artwork for Bulgari’s Mediterranea collection, digital photomosaic
Sun mosaic artwork for Bvlgari’s jewelry collection, blended cultures mosaic
Cultural symbols in mosaic art for luxury brand, digital fashion mural
Bulgari Mediterranea visual with cultural elements, digital mural
Mosaic design with Mediterranean and Far Eastern motifs for Bvlgari
Sun mosaic artwork for luxury jewelry collection, shop vitrine art
Bulgari high jewelry presentation visual mosaic art
Mediterranean symbol mosaic art for luxury presentation show, culture photomosaic
Mosaic art blending Mediterranean and Far Eastern cultural elements for Bulgari
Many thanks to Giorgia Palazzo, Giordana Di Biagio, Federica Mandetta, Marco Bo and everyone at Bvlgari.
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