10 hands for MGMA

Advertising & Campaigns

Jul 2

Written By Charis Tsevis

A series of mosaic illustrations for an advertising and branding campaign of MGMA.

MGMA is the acronym of the American Medical Group Management Association. I had the pleasure of collaborating with their advertising and branding partner, BrandJuice, to create a series of 10 mosaic illustrations for MGMA's new brand identity.

BrandJuice has chosen 10 hand gestures to symbolize 10 different sectors and areas of focus. I had to transform these hand gestures into mosaics made with icons, words, and the MGMA letters.

MGMA hand gesture mosaic – fingers forming symbol from medical icons and association letters. — All 10 mosaics.

Blue mosaic of a pointing hand built from question marks, quote marks and words like ask, focus and grow, on black — Knowledge expansion mosaic illustration.

Blue mosaic of question, answer and learning icons and words like mentor and grow, on black, for 10 hands for MGMA

Detail of a blue mosaic built from tiles of icons and words such as learn, care, IQ and Q&A on black

MGMA Knowledge Expansion ad: blue mosaic hand pointing, text about no shortcuts to your full potential

Raised open hand mosaic in glowing blue, built from tiny word and icon tiles like think, care and excel — Knowledge expansion second mosaic illustration.

Close-up of a blue mosaic made of icon and word tiles: Q&A, speech quotes, lightbulbs and checklists

Detail of blue mosaic fingers built from tiles of words, hashtags, question marks and book-stack icons

MGMA Knowledge Expansion ad: blue mosaic raised hand beside text on the right certification and your mind

Green mosaic of an open hand reaching out, built from tiles of names, icons and words like team, unity, ask — Member network mosaic illustration.

Detail of green mosaic fingers made of tiles with ampersands, magnifiers, handshakes and first names

Close-up of a green mosaic made of tiles: magnifying glasses, ampersands, M and G letters and first names

Green mosaic hand reaching toward a person on a black conference wall reading Welcome to the MGMA Annual Conference

Green mosaic of a hand in a pinching, reaching gesture, built from tiny word, name and icon tiles — Member network second mosaic illustration.

Detail of a green mosaic fingertip made of tiles with plus signs, magnifiers, handshakes and speech bubbles

Close-up of green mosaic tiles with the word done, ampersands, hashtags and speech-bubble icons on black

MGMA Member Network ad: green mosaic hand and text about a network of 40,000 professionals who have answers

Orange mosaic of a raised open hand, built from tiles of policy words, dollar signs, gavels and flags — Government advocacy mosaic illustration.

Detail of orange mosaic fingers made of tiles with Capitol domes, flags, dollar signs and words like bill and fund

Close-up of orange mosaic tiles with flags, gavels, Capitol icons and words like law, lobby and reform

MGMA Government Advocacy ad: orange mosaic raised hand beside text about filtering the noise from the Hill

Orange mosaic of an extended open hand, built from tiles of words like policy, tax, CBO and fed, with icons — Government advocacy second mosaic illustration.

Detail of an orange mosaic hand edge made of tiles with flags, gavels, Capitol domes and policy words

Close-up of orange mosaic fingers built from tiles of Capitol icons, dollar signs, flags and words like action

MGMA advocacy ad: an orange mosaic of an open hand made from policy words, 'We believe less is more. Way, way, way less.'

Purple mosaic of an open hand held out palm up, built from tiles of words such as find, hire, pro and pals — Career connect mosaic illustration.

Detail of purple mosaic tiles with the letters A, M and G, at signs, handshakes and words like hire and meet

Close-up of purple mosaic fingers made of tiles with at signs, targets, handshakes and words like network

MGMA Career Connect ad: purple mosaic open hand beside text about moving jobs, locations and forward

Purple mosaic of an outstretched hand, built from tiles of words like hire, link, help and ask with icons — Career connect mosaic illustration.

Detail of purple mosaic tiles with words help, hire and link, target icons, handshakes and at signs

Close-up of purple mosaic fingers made of small tiles with at signs, letters A, M, G and words like call

MGMA Career Connect ad: purple mosaic hand beside text asking if you're not moving up, why not moving on

Red mosaic of an outstretched hand, built from tiles of words like ask, mine, seek, ideas and data icons — Data insight mosaic illustration.

Detail of red mosaic tiles with percent signs, magnifiers, bar charts, equals signs and words like mine and seek

Close-up of red mosaic tiles with funnels, dollar signs, bar charts and words like ask, mine, seek and dive

MGMA Data Insight ad: red mosaic hand beside text: data that's above and beyond, but always within reach

Red mosaic of a hand in a pinching gesture, built from tiles of words like ask, learn, find and chart icons — Data insight second mosaic illustration.

Close-up of red mosaic tiles with funnels, bar charts, calculators, dollar signs and words like find and seek

Detail of red mosaic tiles showing bar charts, plus signs, magnifiers and words like learn, query and drive

MGMA Data Insight ad: red mosaic pinching hand beside text: turn a sea of data into a single ta-da

Black pull-up banner mockup with a red mosaic pinching hand and text: data that's above and beyond

Man walking toward a black wall with a green mosaic hand and text welcoming visitors to the MGMA Annual Conference

Magazine spread mockup with a blue mosaic raised hand and text about the right certification on your mind

Mockup of a tall black billboard on a city building with a green mosaic hand and People and Possibility text

Many thanks to Heather Thill and John Bellina and everyone at Brandjuice and MGMA.

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