MGMA is the acronym of the American Medical Group Management Association. I had the pleasure to collaborate with their advertising and branding partner, BrandJuice, and create a series of 10 mosaic illustrations for MGMA's new branding identity.
10 hand gestures have been chosen by BrandJuice to symbolise 10 different sectors and areas of focus. I had to transform these hand gestures to mosaics made with icons, words and the MGMA letters.
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/5599d3e8-27ba-4aca-8216-a402c96df5b8_rw_1920.jpg?h=3a9eb1f54fd25f0690b447b7df43391b)
All 10 mosaics.
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/26681372-fa74-4314-ada4-4e0496029eb0_rw_1920.jpg?h=5a4f9a3405d24fcb9d2cb7393efe7a66)
Knowledge expansion mosaic illustration.
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/2778fe65-ae8a-4678-b471-000b6058afbe_rw_1920.jpg?h=3fa01abfbbcee2db1faddf81358a665d)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/0381dc9c-0810-456b-aae6-0100e4d71262_rw_1920.jpg?h=ee8fd4d1132bf5089b532a9548f5b561)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/d0f61f0b-7816-49d2-8765-561a61729bc6_rw_1920.jpg?h=2574514f69ebc3a9afa382bc58416b5f)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/21f69477-e415-4529-8e49-68af465f2b0d_rw_1920.jpg?h=c86da6f87090f4216f32e3cdb9d069a3)
Knowledge expansion second mosaic illustration.
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/6fb039d8-b395-4e22-b2fb-b38baa0babc4_rw_1920.jpg?h=3fcdb10a89ebc7236c2299492f93cc8c)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/d2b9bb14-fc69-4f2e-b7cb-6544b7587dd7_rw_1920.jpg?h=916b75dd0074c4e88dfc5fc99d97192d)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/10698ff0-43b2-4e63-be71-b54c10784f6b_rw_1920.jpg?h=6bcc6d3debac7e042c71500e5834b09a)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/b20b2056-1f73-4aea-b184-5c943e890176_rw_1920.jpg?h=446585404422961b80431927557569d6)
Member network mosaic illustration.
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/ebc35215-7938-4564-9887-6e154a8f8474_rw_1920.jpg?h=634e497a77e4677979e18c7b7a9fbc94)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/3a6db16e-825a-4a5b-aa98-58168ccac361_rw_1920.jpg?h=46da58b8878f3cb7a03b09bc7b06fd89)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/f59115e9-45d5-4660-8284-eb8bc8a24750_rw_1920.jpg?h=2e546a2fc44551a3a0bd84682a0b440c)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/6ee40d21-36d2-4c90-99f1-fa7f15a5dcd7_rw_1920.jpg?h=d7070b311bd7f0796a6431b4c7d6b7fe)
Member network second mosaic illustration.
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/20a0dbc7-25c7-42a5-9d12-b449c80bf9ed_rw_1920.jpg?h=c3e3fe57f22f73286d46c4467861b126)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/8a980311-558a-4bf3-9fa8-036708c9933b_rw_1920.jpg?h=63414b80a140eeb43da1c400dd197a7a)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/3b32eb40-968e-4896-84a4-69c9be183ea7_rw_1920.jpg?h=b594fddc9df1541546d3a330d401b6b8)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/cc5e4e7e-608b-471f-b116-bb2507863729_rw_1920.jpg?h=0abd7cc7c078cfa3a1e6853d6d06f907)
Government advocacy mosaic illustration.
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/9aeb8c47-b160-4ccf-b537-90214978c253_rw_1920.jpg?h=e72bf7cbbd448b8404439e27e2610768)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/47f47651-3bf2-4410-a357-ea3567ea9922_rw_1920.jpg?h=9f87bed6eb168bf32d1f5eb6d31fb944)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/fc967b63-4f8b-42f7-b889-6c78c5cbfea8_rw_1920.jpg?h=0f672596f11e96329b96af6622e57bf0)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/a4fe650b-f7fd-4d39-a838-cd97418c182e_rw_1920.jpg?h=269ce7c92004e59e3a521a48962a55d3)
Government advocacy second mosaic illustration.
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/1c5c4948-62f0-4faf-ae0b-aa318f9924e1_rw_1920.jpg?h=8dffd3a9c4e6d3dfa553f28e2773d4f6)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/d2098fc4-a25c-45d9-ab57-0c298a73c071_rw_1920.jpg?h=7486f8964b1e9c6a8ee1546044501c4f)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/a8a92604-b86c-427b-bef9-5959b218ab91_rw_1920.jpg?h=5393342bba95579e6de2a45dddc68a76)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/07b27c99-4199-4610-bc92-3ab43ef7f112_rw_1920.jpg?h=ce1490915bd6ce689a9ae6159cd6aa09)
Career connect mosaic illustration.
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/6ddde4d7-da5a-4dba-bc75-f3faf7d88797_rw_1920.jpg?h=9ef578de795c51bb959e72aea577db62)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/bc1ec194-5500-4b55-a209-28cceffdfa48_rw_1920.jpg?h=91c16c176079f3e2a8e227defebe6164)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/29bf69f9-b406-42fc-9b78-6cf3d5a90e8f_rw_1920.jpg?h=e5240ed3398bef6c45e22014039eaf21)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/1f83cc4e-4b59-4b26-a6f8-67557b8c6af1_rw_1920.jpg?h=690a1c0cc48c51fe805c415b7d3739e9)
Career connect mosaic illustration.
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/c7dddbfc-d1d5-422b-ab35-de32504ec042_rw_1920.jpg?h=2fdb9c80b17f4b705645ef8e43c36067)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/8fc771d3-bc56-443a-a3ef-dd72fcab6c91_rw_1920.jpg?h=9924bdabaf3e0319d334e5d86aa6895f)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/11a4a427-59e2-4d23-9e5b-8e4fd5b5ceec_rw_1920.jpg?h=2027421b13a02fca298bab42c1dafed1)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/2f765974-40ae-41d6-84c9-366bbab03281_rw_1920.jpg?h=19bfe3b0b62f16dc0b37a6a3a6151a19)
Data insight mosaic illustration.
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/70551af6-eda0-44e1-8ec4-40c93ce3a6cd_rw_1920.jpg?h=aa103e0cd7f00ec89118657afe0a5519)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/98506129-c37a-430f-b26b-fe726ad403aa_rw_1920.jpg?h=2b4cf7ff41b4cf6c705b853d606f3995)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/16cd9a3c-0812-4006-9257-e1f1896aa834_rw_1920.jpg?h=45ddc920be241a836104d78c89ae2da9)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/71ae3314-367f-4231-a003-a83f61183307_rw_1920.jpg?h=f3d6512b621e3154e1e06668c1b915c2)
Data insight second mosaic illustration.
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/4c67f831-e6f6-4f22-8530-b97b0db44aad_rw_1920.jpg?h=a894c9f76fda08e43b19b74062723ab9)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/831f0402-e445-40aa-a26e-b65e47d5ba4c_rw_1920.jpg?h=6bfe0bfce1f6860063a368081881b24c)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/f2228be9-2095-452e-93cf-acd291df4bd7_rw_1920.jpg?h=ba6e8c0c24e4fcf3b6a16b87b2658a51)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/bbaf8b69-f536-402c-bfcb-eb814aa73ce6_rw_1200.jpg?h=264510ea0cee6d257d2fc13bc993a290)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/72cee092-5d9d-45cc-8139-32bcae2b4f91_rw_1200.jpg?h=939836d8ab889c0bc4fbc1f157c3d49e)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/15eaaf21-934b-44fb-bf70-1a9a646dfa22_rw_1200.jpg?h=345a5b4b03c0e6f63028f7b3df13ec48)
![](https://cdn.myportfolio.com/0da7f5fbc31f3b0a622becb5c04363c6/ef813024-4467-48a0-8511-1691e04f5fbd_rw_1200.jpg?h=b9415f7b600bcc0c2736f44bbe66bcab)
Many thanks to Heather Thill and John Bellina and everyone at Brandjuice and MGMA.