Head & Shoulders: World Cup Limited Edition Packaging

Mosaic portraits of the best players of the Latin American countries for the Limited Edition collectable packaging of Head & Shoulders for the World Cup in Brazil. Created by Charis Tsevis in collaboration with Creable, Los Angeles for Procter & Gamble.

A series of mosaic illustrations portraying some of the best football players of Latin America.
The portraits are made out of the national flag and the national colors of each player.
Created for the Limited Edition collectable packaging of Head & Shoulders for the World Cup in Brazil.
Created by Charis Tsevis in collaboration with Creable, Los Angeles for Procter & Gamble.

You can read an interview of mine about this project on EveryDayMe:
Head & Shoulders combines art and soccer with Charis Tsevis
The Limited Time Collectable Shampoo bottles:
 
Argentina: Lionel Messi
 
Brazil: Pele
 
Colombia: Falcao
 
Mexico: Oribe Peralta
Chile: Alexis Sanchez
Unknown (generic) soccer player or the World market.
Unknown (generic) soccer player or the Venezuelan market.

 
Some details:
Some zoom ins:
A mini site on ESPN Latin America.
On Head&Shoulders Latin America.
On Head&Shoulders Latin America.
Credits:
Digital Art: Charis Tsevis, Athens, Greece
Production: Creable, Los Angeles, USA
Creative Direction: Maria Gaviria
Designer: Sergio Amaya
Account Manager: Jeremy Webster
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